Hailey Bieber Net Worth 2025: $300M After Rhode Sale

Celebrity net worth can shift overnight — especially when a billion-dollar acquisition hits the news. Hailey Bieber’s recent deal with e.l.f. Cosmetics has turned her from a model with a thriving side hustle into a major player in the beauty world. Yet the numbers that get attention — $1 billion for Rhode — don’t land directly in her pocket. This article breaks down exactly what she’s worth now, how she got there, and how she compares with peers like Kylie Jenner and Selena Gomez.

Hailey Bieber estimated net worth (2025): $300 million · Rhode acquisition value: $1 billion · Ownership stake in Rhode: 50–70% (estimated) · Justin Bieber net worth (2025): $300 million

Seven key facts, one clear pattern: the $1 billion headline does not translate into a $1 billion personal fortune. The breakdown below shows where the money actually sits.

Is Hailey Bieber a billionaire now?

No — despite the $1 billion price tag on her skincare brand. Hailey Bieber is not a billionaire. Her net worth is estimated at $300 million, according to ELLE (celebrity and beauty news), citing Celebrity Net Worth. The $1 billion valuation applies to the acquisition price that e.l.f. Cosmetics paid for Rhode, not to her personal bank account.

As Fashionista (fashion industry analysis) explains, a founder’s personal gain from an acquisition depends primarily on ownership percentage — not the headline deal value. Bieber’s ownership in Rhode is estimated at 50–70%, meaning her share of the $1 billion could be roughly $500–700 million before taxes and other splits. After co-founders, investors, and the earnout structure (the deal includes $600 million cash, $200 million in e.l.f. stock, and a $200 million earnout over three years), her net take is far lower.

• Forbes has not published its own estimate of Hailey Bieber’s net worth (Forbes).
• Celebrity Net Worth places her at $300 million (Fashionista).

The implication: Hailey Bieber is wealthy — but far from billionaire status. Her post-deal net worth is still less than half of Kylie Jenner’s $700 million.

How much is Hailey Bieber’s net worth after the Rhode sale?

Current estimates place her net worth at $300 million following the Rhode acquisition, according to ELLE (celebrity and beauty news). Before Rhode, she was worth approximately $20 million — mostly from modeling, endorsements, and early business ventures.

• Pre-Rhode wealth: ~$20 million from modeling and endorsements.
• Post-Rhode wealth: $300 million — a 15× increase.
• Forbes status: Forbes has not published an official net worth figure for Hailey Bieber (Forbes).

What this means: The Rhode sale transformed Hailey Bieber’s financial standing. She went from a mid-tier celebrity earner to one of the richest women in beauty — but still well behind the top tier.

Who is richer, Kylie Jenner or Hailey Bieber?

Kylie Jenner is wealthier. Forbes (business and wealth reporting authority) estimates Kylie Jenner’s net worth at $700 million in 2025. Hailey Bieber’s $300 million puts her at less than half of that.

Kylie Jenner was previously listed as a billionaire by Forbes but was removed from the billionaire list in 2023 after accounting disputes over the valuation of Kylie Cosmetics. She remains one of the most prominent celebrity beauty founders, with Forbes using her as a benchmark for celebrity entrepreneur net worth coverage (Forbes).

Selena Gomez’s net worth, meanwhile, is estimated at $150 million (ELLE). While Rare Beauty, her brand, is valued at over $2 billion, she owns only a minority stake, limiting her personal wealth from that source.

• Kylie Jenner: $700 million (Forbes, 2025)
• Hailey Bieber: $300 million (Celebrity Net Worth estimate)
• Selena Gomez: $150 million (industry estimates)
• Justin Bieber: $300 million (including ~$200M catalog sale)

The pattern: Hailey Bieber sits in the middle of the pack among celebrity beauty founders. She is richer than Selena Gomez but significantly behind Kylie Jenner, whose brand remains the industry gold standard.

Is Rhode actually worth $1 billion?

Yes — but that valuation is based on the acquisition price, not an independent brand valuation. Fortune (business and finance magazine) confirmed that e.l.f. Beauty announced the acquisition in May 2025.

• Deal structure: $600M cash, $200M stock, $200M earnout over three years (Fashionista).
• Founder role: Hailey Bieber remains chief creative officer of Rhode (ELLE).
• Funding history: Bieber funded the bulk of Rhode with her own money and partnered with One Luxury Group (Fashionista).

Why this matters: The Rhode deal is legitimately a nine-figure exit, but it doesn’t make Hailey Bieber a billionaire. It does, however, put her net worth above her husband Justin’s for the first time since their marriage.

What did Justin Bieber sell for $200 million?

Justin Bieber sold his music catalog to Hipgnosis Song Management in 2023 for approximately $200 million, as ELLE (celebrity and beauty news) reported. That sale, combined with his touring and endorsement income, brings his net worth to an estimated $300 million in 2025.

• Catalog sale: ~$200 million (2023) (Forbes)
• Justin’s net worth (2025): $300 million (Fashionista)
• Combined Bieber net worth: ~$600 million

Before the Rhode deal, Justin was widely considered the wealthier partner. The acquisition flipped that — Hailey’s post-deal estimate of $300 million matches his, making them equal in net worth for the first time.

The catch: Justin’s wealth is more liquid (catalog sale cash vs. stock and earnout), while Hailey’s is tied to e.l.f. performance. Their combined net worth of about $600 million places them among Hollywood’s wealthiest couples.

What we know and what remains unclear

Expert perspectives

“Celebrity Net Worth estimated Bieber’s stake in Rhode at 50% to 70%.”

“Hailey Bieber is not necessarily a billionaire because the Rhode sale value is split among co-founders and investors and because her ownership stake is unclear.”

“Hailey Bieber shared plans for what she would do with the fortune from the Rhode sale.”

“Kylie Jenner’s net worth is $700 million (2025), and she remains one of the most prominent celebrity beauty founders.”

The Rhode deal made Hailey Bieber a very wealthy woman — but it didn’t make her a billionaire. For anyone watching the celebrity beauty space, the implication is clear: headline acquisition numbers rarely tell the full story of a founder’s personal wealth. For investors and fans alike, the real metric to watch is not the deal price but the ownership percentage and the earnout structure. Without a Forbes listing, Hailey Bieber net worth remains an estimate — one that could climb if Rhode outperforms expectations under e.l.f. But for now, she’s worth $300 million, matching her husband Justin and trailing Kylie Jenner by $400 million. For young entrepreneurs reading this, the lesson is clear: build equity, not just headlines.

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