Labubu Pin for Love: Rarity, Real vs Fake Guide (2026)

If you’ve ever tried to collect a full alphabet set, you know the itch — the Labubu Pin for Love series from Pop Mart turns that itch into a blind-box challenge with 26 letter pendants and a secret figure that collectors are chasing at a reported 1-in-168 pull rate. This guide walks through rarity, authentication, and Pop Mart’s verification tools.

Series name: THE MONSTERS Pin for Love Series by Pop Mart · Release year: 2025 · Total figures: 26 (A–Z letters) plus 1 secret · Secret pull rate: 1 in 168 boxes (stated on retailer listings) · Blind box price range: $12–$18 per box (retail) · Material: Polyester, PVC, zinc alloy with lanyard

Eight specs define the Pin for Love series, and one pattern stands out: the secret figure’s pull rate is drastically lower than any standard letter. Here’s the full breakdown:

How rare is the Pin for Love Labubu?

Official pull-rate data: secret figure 1 in 168 boxes

Multiple retailer listings on eBay consistently state that the secret figure has a 1-in-168 pull chance — that’s roughly 0.6%. This number is also reinforced by collector community consensus on Reddit’s r/labubu. Standard letter figures have no published pull rate, but collectors generally assume an even distribution across the 26 letters, making each letter approximately a 1-in-26 chance within non-secret boxes.

Rarity comparison with other Labubu series

No other active Labubu blind box series currently reports a 1/168 secret figure rate. For example, the Labubu Art & Design series has a secret pull rate of 1/192 (Pop Mart official page), making the Pin for Love secret slightly more common — but still rare enough to command resale prices of $100–$300 on secondary markets.

Are there fake Labubu Pin for Love pins?

Common counterfeit indicators

Yes, counterfeit Labubu Pin for Love figures are already circulating, especially on third-party marketplaces. Art Toy Familia (collector authentication guide) warns that fakes often lack the official Pop Mart logo, have rough stitching, and use mismatched colors. A comparative video on YouTube (collector comparison) shows the fake figure’s ears are larger and more spread apart than the authentic version, and the fake has only eight bottom teeth instead of nine.

Official Pop Mart authentication methods

Authentic pins include a holographic sticker on the box and a serial number that can be verified via Pop Mart’s official app or website. According to Art Toy Familia, scanning the QR code redirects to fwsy.popmart.com and should show a “First-time inquiry” status for a genuine item. The same guide recommends recording a full unboxing video from sealed package to reveal — this serves as proof if you later discover a counterfeit.

What does the Labubu Pin for Love letters stand for?

A–Z letter system explained

Each Pin for Love figure represents one letter of the alphabet (A through Z), designed to be used as a pendant or keychain. Pop Mart’s official product page describes the figures as “carriers for spelling out and interpreting love” (Pop Mart official product description).

How collectors use the letters for personal messages

The series allows customers to spell custom messages or names by collecting multiple letters. For example, a collector might buy three boxes hoping to get “L-O-V” or a partner’s initials. This “build your own message” functionality is a major reason the series has become popular for DIY gifts.

What is the secret Labubu Pin for Love?

Design details of the secret figure

The secret Labubu figure is not one of the 26 alphabet letters — it features a unique colorway and design elements that distinguish it from the standard series. According to collector images and eBay listings, the secret figure has a different pose and an accessory that standard letters do not.

How the secret figure differs from standard letters

Beyond the different pose, the secret figure’s packaging may also lack a letter designation on the box (standard boxes show the letter). The pull rate of 1/168 makes it the hardest single figure to obtain from the series, driving its resale value well above retail.

How can I tell a fake Labubu Pin for Love?

Visual inspection checklist (stitching, logo, material)

• Stitching: Authentic pins have even, tight stitching with no loose threads. Fakes often show uneven or messy stitching (Art Toy Familia).
• Logo: The official Pop Mart logo is embossed or printed on the metal clasp and lanyard attachment. The YouTube comparison confirms the authentic ring is embossed with “PopMart”.
• Material: Real figures have dense, soft hair and vibrant colors. Counterfeits may feel lighter, have sparse or rough hair, dull colors, glue residue, or a chemical smell (Art Toy Familia).
• Teeth: According to the YouTube comparison, the authentic Labubu has nine teeth on the bottom row; the fake has eight.
• Ears: Authentic ears are closer together and angled inward; fake ears are larger and more outward (YouTube comparison).

Packaging authentication points

• Real boxes have a matte finish and a holographic QR code sticker. Fakes have glossy boxes and no sticker (Art Toy Familia).
• The QR code should lead to fwsy.popmart.com and show “First-time inquiry” (Art Toy Familia).

These visual and packaging checks are the fastest ways to spot a fake.

What is the rarest Labubu figure to pull?

Current rarest figures across all Labubu series

Among current blind boxes, the Pin for Love secret (1/168) is one of the rarest, but not the absolute record. The Labubu Art & Design series secret figure has a pull rate of 1/192 (Pop Mart official page), making it statistically harder to pull. Older limited editions may have even lower pull rates, but those are no longer in active production.

Pin for Love secret figure vs. older Labubu collectibles

Rarity data for discontinued series is harder to verify, but the Pin for Love secret is currently the most sought-after active figure. Resale prices on eBay range from $100 to $300, compared to $20–$40 for standard letters.

How do I verify a Labubu Pin for Love is real?

Step-by-step authentication using Pop Mart’s official tools

1. Locate the holographic QR code sticker on the blind box.
2. Scan the QR code with your smartphone — it should redirect to fwsy.popmart.com (Art Toy Familia).
3. Enter the serial number (printed under the QR code) into the Pop Mart mobile app under “Authenticate”.
4. If the status shows “First-time inquiry”, the item is genuine. If it shows “Already verified” or an error, it may be counterfeit.
5. Record a full unboxing video from sealed package to reveal — Art Toy Familia recommends this as additional proof.
6. Buy from trusted sellers: stick to official Pop Mart retailers or sellers with strong reviews and clear product photos (Art Toy Familia).

Following these steps ensures you can confidently authenticate your purchase.

What to do if you suspect a counterfeit

Contact Pop Mart customer service with your evidence (photos, video, and serial number). If purchased from a third-party seller, request a refund through the marketplace’s buyer protection program. Buying from reputable sellers — those with strong social media presence, clear product photos, and positive customer reviews — significantly reduces the risk (Art Toy Familia).

Comparison: Real vs. Fake Labubu Pin for Love

Four key differences separate authentic pins from counterfeits, and they all boil down to craftsmanship and materials.

The implication: if you see a box that’s glossy and lacks a holographic sticker, it’s almost certainly fake. The teeth and ear checks are quick second-line verifications.

Specifications: Labubu Pin for Love Blind Box

All 27 figures share the same physical specs, but the secret figure’s unique design changes the collector math.

The secret figure’s unique pose is the key distinction from standard letters.

How to verify a Labubu Pin for Love: Step-by-step

1. Check the packaging: Look for a matte finish and a holographic QR code sticker. If the box is glossy or missing the sticker, suspect a fake (Art Toy Familia).
2. Scan the QR code: Open your phone’s camera and scan the code. It should go to fwsy.popmart.com and show “First-time inquiry” (Art Toy Familia).
3. Verify via the Pop Mart app: Download the Pop Mart mobile app, go to “Authenticate”, and enter the serial number from the sticker.
4. Inspect the figure: Count the bottom teeth (should be 9), check ear position (close together, angled inward), and test the material feel (dense, soft, no chemical smell) (YouTube comparison).
5. Record unboxing: Art Toy Familia recommends filming the entire unboxing from sealed box to reveal — this creates a record if the figure turns out fake.
6. Buy from trusted sellers: Stick to official Pop Mart retailers or sellers with strong reviews and clear product photos (Art Toy Familia).

Following this process protects your purchase and investment.

Timeline: Labubu Pin for Love Series

• Early 2025 — Pop Mart announces THE MONSTERS Pin for Love Series (Pop Mart official announcement)
• Mid 2025 — Blind boxes begin shipping to retailers worldwide (Pop Mart official announcement)
• Late 2025 — First counterfeit Pin for Love figures appear on secondary markets (Art Toy Familia)
• Current (2026) — Pop Mart updates authentication tools; secret figure remains in active circulation

The pattern: within months of launch, counterfeiters moved in. Pop Mart’s response — updated verification tools — shows the company is actively trying to stay ahead.

This summary helps collectors weigh known data against uncertainties.

“Each LABUBU becomes a carrier for spelling out and interpreting love.”

Pop Mart official product page (Pop Mart)

“Secret 1/168 pull chance for the rare figure.”

eBay seller listings (multiple) (eBay)

“I’m confused about authenticity and value of the series.”

Collector on Reddit (r/labubu) (Reddit)

The Pin for Love series has sparked excitement and confusion in equal measure. For collectors in Canada — where retail runs around $30 CAD and counterfeits sell for as little as $7 CAD — the choice is clear: buy from authorized sources, use Pop Mart’s QR verification, and inspect every detail. Skip the cheap knockoff, because the real fun is in the hunt for that 1-in-168 secret.

For collectors looking to complete their set, a detailed Japanese guide to Labubu Pin for Love breaks down the standard 1,815 yen retail price and all 26 variants available in the Japanese market.

Frequently asked questions